How to Use Creativity in the Company


In this period it is increasingly important to tap into our “Creative Potential”

What is Creativity

When we talk about “Creativity” we mean not only our “ability to create and invent something that we do not yet know or that does not exist”, but also the “attitude of finding a different way to complete a certain activity or to solve with a a new and different approach to an existing problem “.

Creativity is part of the “Soft Skills” (the so-called “Cross Skills”) and is the subject of study and training within schools and universities, like the “Hard Skills” (“Vertical Skills”).

Definitions of Creativity

Albert Einstein defined Creativity as a “different mode of our intelligence having fun“, while the brilliant mind of Steve Jobs considered it as “the ability to connect things with each other“.

In my opinion. Seligman Creativity is the “Potentiality No. 4” belonging to the Virtue of “Wisdom and Knowledge” (“Wisdom”) which allows you to “analyze things from a different perspective” while the “father” of Lateral Thinking, the Maltese sociologist E De Bono defines it as “the most important human resource” because, without it, there would be no progress but only a static repetition of the usual mental and behavioral patterns (even if well-tried). My definition is the following “external expression of the intimate and happy connection with ourselves“.

The importance of creativity in the current context

In the current context, characterized by continuous changes, volatility and uncertainty, there is an increasing need to tap into our Creative Potential to “redesign” the future, using “new” mental and cognitive schemes.

In fact, our “certainties” and “certainties” are severely tested and even canceled by extraordinary events, such as the one we are experiencing these days (viral pandemic from Covid-19) that profoundly change our habits of life and push us, to survive, to resort to Creativity.

How to use creativity in the company

We can also transfer our Creativity to our “Professional” environment and therefore we can also apply it to our Work Activities. To this end, it might be useful to focus on what we want to improve: for example interpersonal relationships with colleagues, our ability to identify priorities, meet deadlines, etc. and for each of these professional activities, identify a different “approach” from the one used so far, imagining, with our Creativity, other possible alternative actions. As an example we could ask ourselves the following question: “How could I approach this question differently?“. The answer is up to you….